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"PORSCHE EXPRESSIONS" - A PORSCHE CAMPAIGN

Porsche Expressions is a mock art exhibition in collaboration with 3D artists Ali Hosseini and Chris Labrooy to create an

in-person experience in New York for Porsche fans. At this event, you would experience art exhibit rooms, VR racing games, build-your-own die-cast car stations, information booths, and a gift shop experience. 

I chose to engage with audience members that cannot afford a Porsche vehicle (specifically male individuals, 20-25 years old) in order to re-establish that Porsche is an inclusive brand for everyone, regardless of their financial status. 

Below are the social media campaign examples to announce the pre-launch, launch, and post-launch of this exhibition.

Porsche would utilize Instagram, X and Pinterest to reach their target audience.

My roles: Art Director, Graphic Designer and Social Strategist

 

This project was created using Adobe Illustrator, Adobe Photoshop, and Adobe Premiere.

 

*The photography in this project was outsourced from Audrey Cherlot on Adobe Stock, I do not assume credit for the photography in these compositions*

INSTAGRAM

*Three Separate Posts - Pre-launch Teasers*

 

Caption Example:  Where Engineering meets Artistry. January 2024. #porscheexpressions #porsche911

Porsche Campaign Instagram Feed Mockup
Porsche Instagram Mockup
Porsche Instagram Mockup
Porsche Instagram Mockup

TWITTER

*Pre-launch Teaser and Event Sneak Peak*

 

Porsche Campaign X Mockup
Porsche Campaign X Mockup

NEW YORK SUBWAY BILLBOARD

Free_Billboard_Sign_Mockup_1.jpg
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