"PORSCHE: BEYOND STOCK" - A MOCK  PORSCHE CAMPAIGN

Concept: A limited-time pop-up museum in NYC that celebrates Porsche's legacy of performance, customization, and innovation. This immersive experience would feature instillations in collaboration with 3D artists Ali Hosseini and Chris Labrooy blending stock and modified Porsche vehicles to showcase the brand's evolution and dedication to craftsmanship.

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Target Audiences:

Primary - Porsche owners

Secondary - 

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I chose to engage with audience members that cannot afford a Porsche vehicle (specifically male individuals, 20-25 years old) in order to re-establish that Porsche is an inclusive brand for everyone, regardless of their financial status. 

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Below are the social media campaign examples to announce the pre-launch, launch, and post-launch of this exhibition.

Porsche would utilize Instagram, X and Pinterest to reach their target audience.

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My roles: Art Director, Graphic Designer and Social Strategist

This project was created using Adobe Illustrator, Adobe Photoshop, and Adobe Premiere.

*The photography in this project was outsourced from Audrey Cherlot on Adobe Stock, I do not assume credit for the photography in these compositions*