"Topo Chico Unfiltered" is a mock campaign which encourages Topo Chico fans to become vulnerable and form trust with the brand.

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Each week, Topo Chico would post a prompt to be answered. Fans would then go onto their website and submit their answers anonymously.

 

The fans that respond will then have the chance to be reposted anonymously on Topo Chico's Instagram, Twitter (now X), or mentioned in their weekly podcast.

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By creating a campaign where Topo Chico fans can become vulnerable with the brand, Topo Chico will:

• Receive outsourced content to reuse on their platforms

• Increase trust between their audience and their products 

• Increase audience engagement across platforms

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My roles: Social Strategist, Art Director, and Graphic Designer

 

This project was created using Adobe Illustrator and Adobe Photoshop.

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*The photography in this project was outsourced from Topo Chico's Instagram account and various artists on Adobe Stock. The anonymous stories were inspired by boredpanda.com. I do not assume credit for the photography or stories in these compositions*