Established in 1978, Boot Barn is one of the largest western and work retailer in the nation. With the slogan "Our customers feed American, build American, and protect American," Boot Barn strives to offer a piece of the American Spirit. Their values include honesty, hard work, ingenuity, and perseverance.

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For this campaign, I chose to focus on increasing brand awareness by targeting a female audience.

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My roles: Art Director, Photographer, and Photo Editor

 

This project was created using Adobe Lightroom Classic and Adobe Photoshop.