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BOOT BARN - A SHYANNE CAMPAIGN

Established in 1978, Boot Barn is one of the largest western and work retailer in the nation. With the slogan "Our customers feed American, build American, and protect American," Boot Barn strives to offer a piece of the American Spirit. Their values include honesty, hard work, ingenuity, and perseverance.

For this campaign, I chose to focus on increasing brand awareness by targeting a female audience.

My roles: Art Director, Photographer, and Photo Editor

 

This project was created using Adobe Lightroom Classic and Adobe Photoshop.

PAST CONTENT EXAMPLES

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INSTAGRAM

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PINTEREST

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FACEBOOK

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YOUTUBE

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CAMPAIGN OUTLINE

PRODUCT

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  • Shayanne Women’s Loretta Western Boots

  • Color: Tan

  • Genuine leather

  • Pull tabs

  • 12" shaft

  • Snip toe

  • Leather outsole with rubber heel cap

  • Western heel

  • Handcrafted by highly skilled boot artisans

TARGET AUDIENCE

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  • Females

  • 25-34

  • Western style fans

  • Line dancers

  • Farmers

  • Blue collar workers

INSPIRATION

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KEY MESSAGE

Boot Barn produces boots that help you express yourself and are built to last.

PHOTOGRAPHS

DELIVERABLES

INSTAGRAM POST

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INSTAGRAM STORY AD

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STREET POSTER (DALLAS, TX)

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BAR COASTERS (NASHVILLE, TN)

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