
YVES SAINT LAURENT - MOCK BLACK OPIUM CAMPAIGN
Yves Saint Laurent is a French fashion house that specializes in ready-to-wear, leather accessories, footwear, and haute couture. For this campaign we chose to focus on the YSL Beauty brand, specifically the Black Opium Over Red Eu De Parfum.
Art Director: Zoë Zindash
Photographer: Mandee Bertone (@mandeebphotos) https://www.mandeebertone.com/
Designer: Jessica Chan (@jesss.jc) (@pui.ka.studio_)
Model: Liah Shead (liah.shead)
This project was created using Adobe Lightroom Classic and Adobe Photoshop.
PAST CONTENT EXAMPLES



CAMPAIGN OUTLINE
CAMPAIGN TITLE
Find Your Elegance
TARGET AUDIENCE

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Women
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20 - 35 year-olds
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Expressive and Confident Individuals
KEY MESSAGE
The focus isn’t just on allure, but on the undeniable confidence that comes from within. Our female model captivates with her empowered aura which transcends mere sexiness. Through her structured stance and commanding presence, she embodies the true essence of the fragrance - a celebration of inner strength and security.
We will reveal femininity and empowerment through a moody atmosphere with dark backgrounds in chic black attire which accentuates the parfum’s edgy and glamorous vibe.
MODEL

Liah Shead
STYLING

Make-up & Hair:
Nude / Pink lip
Neutral eyeshadow
Eyeliner
Long lashes
Long slick back ponytail

Dress:
Tailored piece by Jessica Chan
PHOTOGRAPHS
DELIVERABLES
MIAMI BILLBOARD


NEW YORK BUS STOP AD


LOS ANGELES BILLBOARD

