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YVES SAINT LAURENT - A BLACK OPIUM PERFUME CAMPAIGN

Yves Saint Laurent is a French fashion house that specializes in ready-to-wear, leather accessories, footwear, and haute couture. For this campaign we chose to focus on the YSL Beauty brand, specifically the Black Opium Over Red Eu De Parfum.

Art Director: Zoë Zindash 

Photographer: Mandee Bertone (@mandeebphotos) https://www.mandeebertone.com/ 

Designer: Jessica Chan (@jesss.jc) (@pui.ka.studio_)

Model: Liah Shead (liah.shead) 

 

This project was created using Adobe Lightroom Classic and Adobe Photoshop.

PAST CONTENT EXAMPLES

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CAMPAIGN OUTLINE

CAMPAIGN TITLE

Find Your Elegance

TARGET AUDIENCE

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  • Women 

  • 20 - 35 year-olds

  • Expressive and Confident Individuals

KEY MESSAGE

The focus isn’t just on allure, but on the undeniable confidence that comes from within. Our female model captivates with her empowered aura which transcends mere sexiness. Through her structured stance and commanding presence, she embodies the true essence of the fragrance - a celebration of inner strength and security. 

 

We will reveal femininity and empowerment through a moody atmosphere with dark backgrounds in chic black attire which accentuates the parfum’s edgy and glamorous vibe.

MODEL

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Liah Shead

STYLING

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Make-up & Hair:

Nude / Pink lip

Neutral eyeshadow

Eyeliner

Long lashes

Long slick back ponytail

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Dress:

Tailored piece by Jessica Chan

PHOTOGRAPHS

DELIVERABLES

MIAMI BILLBOARD

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NEW YORK BUS STOP AD

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LOS ANGELES BILLBOARD

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